Video Conferencing - How to Conduct a Successful Webinar

Video conferencing is taking the market by storm and more businesses are using it to conduct webinars and meetings. The reason why video conferencing is so popular is because it saves travelling cost. With this, business owners do not need to travel to overseas for a face-to-face meeting anymore - they can sit in front of their computer screens and conduct meetings with their associates.

In this article, let me share with you some tips to conduct a successful webinar:

1. Set up your conferencing equipments properly. To hold a successful webinar, you must get the equipments in place. The quality of the equipments is very important as it will directly affect your video. For example, if you use a low pixel camera, the video output will be grainy.

2. Avoid slow Internet connection. The most common reason why webinars fail is because of slow internet connectivity. Your connection speed should be at least 3mbps.

3. Prepare yourself for the webinar. Before you conduct a webinar, you need to prepare. Plan out the agenda and things that you want to share with your participants. Also, familiarize yourself with the video conferencing platform so that you can guide your participants. If you have one bad experience, you should not give up on video conferencing. Practice makes perfect. By holding more webinars, you will improve and become proficient at it.

4. Send out your invitation early. You need to send out invitations to your guests at least 2 weeks before the actual date. If you are holding a commercial webinar, you should consider advertising it. By building buzz around it, you can attract more people to attend it.

5. Try your best to engage your audience. If your webinar is boring, people will leave. Even if you are using it to pitch your product or service to a potential customer, you must make your presentation as engaging as possible. Again, this takes practice. Do not give up just because of a few bad experiences.

6. Set a convenient time for your audience. One main reason why people don't turn up for your webinar is because it is set at your local timing. You must set a time that is convenient to your target audience, not for yourself.

7. Build rapport with your audience. When you are conducting a webinar, it is not the time to be shy. You must be comfortable with people and bring across your point to them. Be it a sales webinar or shareholders meeting, you need to make a great impression in their minds.

Video conferencing is definitely the way to conduct presentations and meetings. So get yourself comfortable in front of a video camera and start holding webinars now.

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